Marimekko's Carrier Midi Unikko bag is decorated with Maija Isola's classic floral pattern in warm red tones. Made from a cotton-linen blend with partly recycled materials, the bag is part of the 60th-anniversary collection of the Unikko print and features cotton ribbons with the anniversary text as carrying handles. The fabric of the bag has been printed in Helsinki, Finland.
All fans of Finnish design surely recognise Unikko, but have you ever heard the story behind the pattern? Maija Isola created it in 1964 after Armi Ratia, the founder of Marimekko, had publicly announced that no floral fabrics would be printed at the design house. Isola did not accept these rules and restrictions without a fight and, in protest, ended up designing an entire collection of bold floral patterns. One of these designs was Unikko – which quickly became a favourite of Ratia, too. Today, Unikko is one of Marimekko's best-known and most beloved patterns worldwide.