The Red Thread: Nordic Design is a vivid and colourful exploration of Scandinavian aesthetics and culture. The Red Thread sews together various themes ranging from crafts and architecture to popular culture, fashion and food. The book was composed by Oak Publishing, an independent Copenhagen-based lifestyle publisher whose biannual magazine Oak - The Nordic Journal has been released since 2013.

An elegant exploration of the hugely influential simplicity, beauty, and functionality of Nordic design - timeless, yet on trend. From literature to food, lifestyle to fashion, cinema to architecture, Nordic influence is evident throughout contemporary culture. The Red Thread: Nordic Design celebrates this deep-rooted aesthetic, showcasing the diversity of design from Scandinavia and Finland via more than 200 objects - from everyday items to exquisitely produced decorative glassware, and from traditional handmade textiles to mass-produced products found in homes across the globe. The title is taken from a metaphor, common in the Nordic countries, of a shared and highlighted characteristic (like a long connecting thread in woven material), that runs through and connects themes, ideas, stories, and, in this case, design.