Super Normal: Sensations of the Ordinary delves into the world of functional everyday design, trying to expose the secret behind well-designed everyday objects. Written by industrial designers Jasper Morrison and Naoto Fukasawa, the book presents 204 ”super normal” designs – items that are often discrete and inconspicuous, but that would leave us at loss, should they break or go missing. From screwdrivers and buckets to veritable design classics such as the Bialetti coffee maker, the book features a wide range of products from famous designers as well as anonymous authors.
Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located beyond space and time; and points to a future that has long since begun. The super normal is lying exposed before us, it is real and available: Fukasawa and Morrison make it visible for us.