GUBI’s G-10 floor lamp is an excellent example of Greta M. Grossman’s delightful designs. Originally released in 1950, the G-10 floor lamp features a brass-stained steel arm and a wide, softly curved shade with raw, industrial touch. Grossman’s designs often have a playful twist of humour, and the shape of G-10's lamp shade has been said to resemble a popular woman’s hat from the 1950’s. Grossman designed the G-10 lamp originally for the Swedish company Bergboms, and today the lamp is released by the Danish brand GUBI.
G-10 floor lamp, black - brass
GUBI
Description
GUBI’s G-10 floor lamp is an excellent example of Greta M. Grossman’s delightful designs. Originally released in 1950, the G-10 floor lamp features a brass-stained steel arm and a wide, softly curved shade with raw, industrial touch. Grossman’s designs often have a playful twist of humour, and the shape of G-10's lamp shade has been said to resemble a popular woman’s hat from the 1950’s. Grossman designed the G-10 lamp originally for the Swedish company Bergboms, and today the lamp is released by the Danish brand GUBI.
Product details (18)
- Material
- Coated aluminum and satinized opal glass shade, coated steel tube stand, brass stained steel arm
- Colour
- Black, brass
- Width
- 36.5 cm
- Diameter
- 36.5 cm
- Height
- 141 cm
- Bulb base
- E27
- Light source
- 6-10W LED (not included)
- IP rating
- 20
- Protection class
- II
- Voltage
- 230 V
- Nominal frequency
- 50 Hz
- Certifications and labels
- CE marked: tested and approved according to European standards
- Cable length
- 200 cm
- Plug
- EU plug (type F)
- Cable colour
- Black
- Cable material
- Textile
- Weight
- 9.5 kg
- Dimmable
- No
- Product ID
Designer
Greta Magnusson Grossman (1906–1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and include industrial design, interior design and architecture. In 1933, after successfully completing her fellowship at the renowned Konstfack University College of Arts, Crafts and Design, in Stockholm, she opened Studio, a combined store and workshop. During the same year she married the jazz musician Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles. Through the 40’s and 50’s Greta Magnusson Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
The most iconic products Greta Magnusson Grossman designed in the 40’s and 50’s were the Grasshopper floor lamp and the Cobra floor and table lamps. In 1950, the Cobra lamp won the Good Design Award and was subsequently exhibited at the Good Design Show at the Museum of Modern Art. Greta Magnusson Grossman was highly influenced by European Modernism, which had been imported to the US by influential architects, such as Walter Gropius (founder of the Bauhaus) and Ludwig Mies van der Rohe. Greta Magnusson Grossman, in turn, played a significant role in defining the aesthetic of mid-century Californian Modernism.
The iconic Grasshopper lamp was first produced in 1947. The tubular steel tripod stand is tilted backward and the elongated aluminium conical shade is ball jointed onto the arm, so the light can be directional, yet the glare is minimal. Both stand and shade are powder-coated. Today, Greta Magnusson Grossman’s product designs are highly collectible and are sold at auctions all around the world. Greta Magnusson Grossman’s products are unique, modern classic designs.
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