HAY, published by Phaidon, dives deep into the irresistibly fascinating world of the famous Danish design brand. HAY, which is best known for bright colours and vibrant, innovative everyday objects, was born out of Rolf and Mette Hay's desire to make excellent design accessible to all: simply, affordably, stylishly and fun. This comprehensive monograph explores HAY's history and growth through writings, interviews and 600 stunning colour photographs.

Simple, stylish, and affordable, HAY's furniture and accessories are a seamless blend of quality and economy. The brand's deep connections within the art, food, fashion, and broader cultural communities, as well as its exuberant use of colour - icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons - ensure HAY's best-selling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist.

Published to coincide with the brand's 20th anniversary, this inspiring visual monograph explores HAY's origins and astronomical trajectory.