The New Luxury: Defining the Aspirational in the Age of Hype, published by Gestalten, delves into the essence and evolution of contemporary luxury: what luxury truly means today, how it appears, and who embraces it. The book is authored by Highsnobiety, a global fashion and lifestyle publication known as a pioneering ambassador of urban trends and modern street culture. The book is written in English.

The New Luxury provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. This is the story of how culture and commodity intertwined to redefine consumer values in the 21st century. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by Alexandre Arnault of RIMOWA and LVMH scion.