Color, crowds & creativity: Milan Design Week 2025
We sent a photographer into the heart of Milan to capture the spirit of design week beyond the fairgrounds. The result? A visual roundup full of color, creativity, and good vibes — from Marimekko’s vibrant showcase to dynamic exhibitions by Muuto and Hem, plus plenty of people, parties, and unforgettable moments along the way.
Marimekko’s Creative Director Rebekka Bay (right) and artist Laila Gohar unveiled a room-sized floor bed at Milan Design Week 2025.
Laila Gohar is a New York-based chef and artist. The bedroom-themed capsule collection curated by Gohar for Marimekko will be launched in September 2025.
At the heart of Marimekko's immersive installation were the bedroom and the rituals that take place in bed, embodied by an 18-mattress floor bed that filled the entire foyer of Teatro Litta.
Unpacking Hem: 10 Years in the Making was a dynamic exhibition at Capsule Plaza that explored the question, “What is this Hem?” In the spotlight, the Experiment chair by Yrjo Kukkapuro.
Hem’s Knuckle table lamp is a sculptural luminaire designed by David Taylor.
Hem celebrates its 10th anniversary in 2025. One of our favorites is the Puffy lounge chair by Faye Toogood.
Hem unveiled the Great Sofa in Milan, a modular design by Philippe Malouin.
For Milan Design Week 2025, Hermès installed its new staging at La Pelota.
The exhibition was designed by Charlotte Macaux Perelman, architect and artistic director of Hermès collections for the home with Alexis Fabry.
By early spring, Milan’s walls were already alive with trailing greenery.
The patterns on the Hermès throws and blankets for the home are refined and intense.
In addition to the main furniture fair, the streets of central Milan were packed with people during design week.
The Muuto Milan Apartment was located in Brera.
The exhibition explored intentional spaces and sensory transitions inspired by the changing seasons.
Designed by Johan van Hengel, Muuto's portable Ease lamp can be carried wherever you decide to go.
Belmond took over one of Air Mail's kiosks located the buzzing Brera design district.
One of Belmond's latest projects is a cookbook collaboration with Apartamento, exploring the culinary region of Campania through the lens of Lea Colombo.
Georg Jensen's pop-up ice cream café served gelato, affogato and coffee in a new collection of sterling silver serveware.
At Gelateria Danese, the menu featured a selection of flavours inspired by Georg Jensen’s home country.
Georg Jensen celebrated the material that has defined the brand for over 120 years: silver.
Kartell Flagship Store in Milan celebrated 25 years of the brand's lighting collection.
During the Milan Design Week, the Kartell flagship store became a temporary museum dedicated to the art of lighting.
The legendary Bar Basso is a go-to meeting place during Milan Design Week.
Bar Basso is now owned by Maurizio Stocchetto, son of bartender Mirko Stocchetto, who famously invented the Negroni Sbagliato cocktail.
“Due Negroni Sbagliato, per favore, grazie!”
At Milan Design Week, the Habitare Materials & Objects exhibition at Alcova showcased 14 contemporary and distinctive Finnish design brands and designers.
Curated by Päivi Helander together with Maria Klemetti Laine and Jussi Laine of NEMO Architects, the exhibition featured materials and objects shaping the future of design. In the foreground is the Days of Summer pendant light by Mölinä.
Villa Borsani served as one of the venues for the Alcova exhibition.
In Milan, it’s not just about exciting new design – the stunning, one-of-a-kind exhibition venues are just as much at the heart of the experience. Featured, the Frame Structured Armchair by Ryuichi Kozeki.
The ninth edition of the Alcova exhibition once again unfolded across multiple locations. One of them was the historic Villa Bagatti Valsecchi.
At the headquarters of cc-tapis, the Italian rug manufacturer, the Hypercode exhibition was a collaboration with designer Roberto Sironi.
The collection delved into graffiti across history, from prehistoric times to contemporary urban culture.
Foscarini’s Spazio Monforte showroom presented new products during Milan Design Week 2025. At the center was a contemporary reinterpretation of a grand archetype: the chandelier.
Foscarini also presented "Caos Perfetto – Scratched Stories of Light", an installation created by artist Bennet Pimpinella.
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