Moomin by Arabia's new ABC collection Moomin mugs remind us of the joys of reading and writing and encourage us to come up with meaningful words. Instead of traditional Moomin illustrations, the mugs are decorated with charming Moominous letters.
IN MANY HOMES, each family member or roommate has their own Moomin mug that somehow represents them – someone might think they’re a total Little My while another sees themselves as a Snufkin-like explorer and wanderer. Now you can choose your mug based on your initials: the latest Arabia Moomin mugs are decorated with Tove Jansson’s Moomin alphabet.
Reading and writing with the Moomins
The ABC collection is part of an international initiative that brings together various businesses and organizations from Moomin license holders to libraries and publishing houses. Their shared mission is to spread the joy of reading with the help of the beloved characters: the mugs’ letters can be used to form familiar words.
“Since we want to celebrate creativity and playfulness, a truly fun part will be to see all the words Moomin fans all around the world come up with,” says Mirka Paasikangas, Global PR and Communications Manager for Moomin by Arabia.
Moominous themes: love and home
The first six mugs in the collection feature the letters L, O, V, E, H, and M which can be used to form the words LOVE and HOME.
“The collection’s first mugs, L, O, V, and E, make an easily approachable start to the Moomin alphabet. The word ‘love’ says something profound about the meaning of life in itself as well as the Moomin stories, where togetherness, open-mindedness, friends, and family are at the center,” says Mirka Paasikangas.
HOME is also a rather obvious word – after all, the Moomin house is the most important setting in Jansson's stories! In addition, home and its meaning are recurring, important themes in Moomin stories.
The perfect gift as a set or individually
The LOVE or HOME mugs make the perfect gift sets, but the letters also offer a nice opportunity to pick only your initial or perhaps the one of someone near and dear to you. Maybe you know a Laura, an Odile, a Vivian, or an Emil? Or perhaps a Harry or a Mimi? And if yours or your friends' initials are yet not available, don’t worry: the collection is due to expand sooner than you think (next fall, that is).
“We are bringing out new alphabet mugs every year, and eventually, everyone will find the ones with their own initials. The order is based on the most common international first names,” says Paasikangas.
Big cuppa Moomins
Like the rest of Arabia’s Moomin mugs, the ABC mugs’ forms are based on the Teema series. But whereas most Moomin mugs have a capacity of 0,3 liters, the ABC collection’s mugs are 0,4 liters.
According to Arabia, especially tea drinkers have been requesting larger mug sizes, but we can easily see the mugs being used for a cup of hot chocolate with a hefty pile of whipped cream on top! Our editorial team also has a few big coffee drinkers who wouldn’t mind the larger size for their morning cuppa.
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Edit: Emmi Ratilainen Images: Arabia